麻豆区 Archives. Israeli Broadside Collection.
Look at the lively, healthy-looking girl surrounded by a circle of sunlight crowning the title of the poster: she is a radiant picture of health. In this image, the sun鈥檚 corona, symbolizes light and well-being. The term corona, the Latin word for crown, has positive associations; in the current crisis it has been turned upside-down; it denotes coronavirus, the virus with a spiky crown. the unknown murky surreal universe of COVID-19 the world has recently entered.
How has the world handled earlier public health crises?
鈥淒on鈥檛 sleep on soft feather bedding which promotes sweating; sleep on a hard mattress stuffed full of horsehair or seaweed.鈥 鈥淐heck your bedding thoroughly once a week for fleas or flea eggs. If you find any, exterminate them immediately.鈥 鈥淧ut out your pillows, sheets, blankets, and mattress outside in the sun every morning to air them out.鈥
This health advice is from the Hebrew poster featuring the girl, entitled: 鈥淭he Ten Commandments of Personal Hygiene鈥 = 注砖专转 讛讚讘专讜转 诇谞拽讬讜谉 讛讙讜祝. It was distributed by the Va鈥檃d Shavua Ha-Beri鈥檜t, the Health Week Committee. Health Week took place in November 1924, under the auspices of the Va鈥檃d Ha-Beri`ut, the Health Committee established by the 12th Zionist Council in 1922.
The ten commandments in this poster actually numbered forty; four categories with ten 鈥渃ommandments鈥 in each section, much like the rabbis who counted the ten plagues in the Haggadah and then tried to outdo one another in multiplying the count. Indeed, the four groups listed on the poster -- sleeping, eating and drinking, breathing, and skin care -- encompassed general health in addition to personal hygiene, and were embodied in the figure of the glowing girl. The broadside was directed to children (and their parents); a chart at the foot of the flyer defined the daily schedule for children from ages six to fourteen and the commandments were designed to inculcate healthy habits in the young.
Other 1924 Health Week publications offered health advice to adults as well as children; additional materials for the public included educational flyers such as: 鈥淏eware of Dysentery!鈥 ! , 鈥淏eware of Typhoid!鈥 !, and 鈥淭o War on Tuberculosis!,鈥 诇诪诇讞诪讛 讘砖讞驻转 !
The tenor of the titles of the booklets is indicative of the grave public health situation and the diseases which raged rampant in Palestine when the British took charge of the area, after they defeated the Turkish Armies close to the end of the First World War. The British administration in Palestine (1918-1948) set up a Department of Public Health which issued multilingual health advisories and directives in English, Hebrew, Arabic, and French, to communicate effectively with the different populations in the region. These are quotations from Department of Public Health notices: 鈥淭he epidemic of this disease now existing can only be controlled by the active co-operation of each member of the community.鈥 鈥 鈥淐rowded rooms and trains and all crowds in closed spaces should be avoided as far as possible.鈥 鈥 Are these quotes from the instructions for the Great Influenza Pandemic (1918-1920) or coronavirus, COVID-19? Another quote from the same source provides a clue: 鈥淭he public is advised, when staying at hotels, to insist on the provision of a freshly washed mosquito net on arrival.鈥 These are examples from undated posters distributed by the British Mandatory authorities a century ago during the Great Influenza Pandemic (1918-1920); much of the advice to 鈥渄eal with cases of infectious disease: influenza,鈥 is still applicable to the current coronavirus pandemic.
麻豆区 Archives. Israeli Broadside Collection. 麻豆区 Archives. Israeli Broadside Collection.
In addition to the public health information in the broadsides, the Hebrew used is indicative of the state of the language in an age of renewal. The Hebrew word for influenza, printed in large letters on the flyer, is (砖驻注转) a term coined by Eliezer Ben-Yehuda in 1893, based on the word 丑补蝉丑辫补鈥檃丑, influence, since the etymology of 鈥渋nfluenza鈥 is traced to unfavorable astrological influences. The Academy of the Hebrew Language recently posted a discussion on their website about how to say coronavirus in Hebrew - - and explained why they are not creating a Hebrew name for the virus. A folk etymology for 鈥渃orona鈥 is from the Hebrew word 鈥渒eren,鈥 with its dual meanings, an animal horn, a sort of a crown; and a ray, generally referring to a ray of light, bringing us full circle to the joyous little girl prancing in the midst of the sun鈥檚 halo.
The girl鈥檚 optimistic stance brings to mind the words of the prophet Zechariah (8:4-5), who foresaw a tranquil, peaceful future time in Jerusalem, when elderly men and women will sit outside clutching their canes 鈥 and the street will be full of boy and girls playing. Let us hope this positive vision will be fulfilled soon, in Jerusalem and the world over.
Sources and additional reading:
Hadassah and Kupat Cholim: The Control of Health Services in the Yishuv / Rubin Schindler. In: Journal of Jewish Communal Service, v. 56, no. 1, Fall 1979, p. 89-95.
Public health, culture, and colonial medicine: smallpox and variolation in Palestine during the British Mandate / Nadav Davidovitch and Zalman Greenberg. In: Public health reports (Washington, D.C. : 1974) vol. 122,3 (2007): 398-406. doi:10.1177/003335490712200314
Posted by Shulamith Z. Berger